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Brain Dumps

Real lessons from building real projects. No fluff, no theory – just honest insights from the trenches of development, complete with spectacular failures and hard-won victories.

How Much of the Web Is AI-Generated? What the Data Actually Says
June 18, 2026
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How Much of the Web Is AI-Generated? What the Data Actually Says

By mid-2025, ~35% of new websites were AI-generated. But the data on whether everything 'looks the same' is more surprising than the meme. Here's what's real and what isn't.
og:image Size Guide: The 1200x630 Rule and the Safe Zone Nobody Mentions
June 18, 2026
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og:image Size Guide: The 1200x630 Rule and the Safe Zone Nobody Mentions

1200x630 px, 1.91:1 ratio — that's the baseline. But the safe zone, the file-size ceiling, and the width/height attributes crawlers need are what most guides skip. Here's all of it.
Why Your Link Preview Isn't Showing (and How to Fix It)
June 16, 2026
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Why Your Link Preview Isn't Showing (and How to Fix It)

You updated your og:image, you reshared the link, and it still shows the old card. Here's what's actually happening — and the exact steps to fix it.
How to Tell If a Website Was AI-Generated: A Field Guide
June 15, 2026
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How to Tell If a Website Was AI-Generated: A Field Guide

A practical checklist for spotting AI-generated websites — the visual tells, the dead giveaways in the code, and how to confirm it by measuring the page instead of guessing.
Open Graph Tags Explained: og:title, og:description, og:image, og:type
June 11, 2026
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Open Graph Tags Explained: og:title, og:description, og:image, og:type

Open Graph tags are the four lines in your that control how your link looks when someone shares it. Here's what each one does, the mistakes that break previews, and the minimum block every page needs.
Why Every AI-Built Website Is Purple (and Looks the Same)
June 11, 2026
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Why Every AI-Built Website Is Purple (and Looks the Same)

AI-built sites are purple because of one default color in Tailwind UI that saturated AI training data — then fed back on itself. Here's the full chain, and how to break it.
What Is AI Design Slop? (And Why Every AI-Built Site Looks the Same)
June 9, 2026
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What Is AI Design Slop? (And Why Every AI-Built Site Looks the Same)

What AI design slop is, why AI tools keep defaulting to the same purple-gradient, glass-card, low-contrast UI, what the data actually says about web homogenization, and how to catch it before it ships.
Automating internal link audits with 50 lines of Python and Claude
June 9, 2026

Automating internal link audits with 50 lines of Python and Claude

The internal link audit is one of the most valuable SEO tasks nobody does — because doing it by hand on a 100-page site takes a day. Here's the 50-line Python script + Claude prompt combo that runs it in 4 minutes.
Meta Tags for SEO and Social Sharing: The Complete Guide
June 9, 2026
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Meta Tags for SEO and Social Sharing: The Complete Guide

Most meta-tag advice is either a decade out of date or a copy-paste list with no opinions. Here's what actually moves rankings and link previews in 2026 — and what to stop wasting time on.
Building a weekly SEO monitoring stack with AI (canonical, schema, sitemap, CWV)

Building a weekly SEO monitoring stack with AI (canonical, schema, sitemap, CWV)

You don't need Semrush, Ahrefs, and ContentKing combined. Here's the four-piece monitoring stack that catches the SEO bugs that matter — costs about €0 to run, alerts when something drifts, takes 15 minutes a week to review.
How I rebuilt Booplex's indexing in 5 weeks after the localhost disaster

How I rebuilt Booplex's indexing in 5 weeks after the localhost disaster

A canonical URL bug pointed half my pages at localhost:3000 in production for 11 days before I caught it. Then a 5-week recovery to get back to fully indexed. The timeline, the fixes, the GSC charts, and the lessons.
llms.txt: what it is, how to write one, and why most SEOs are still ignoring it

llms.txt: what it is, how to write one, and why most SEOs are still ignoring it

llms.txt is the AI-era robots.txt — a markdown file at your site root that tells LLMs what to read and what to skip. Here's what it actually does, how to write a real one, and the parts of the spec everyone gets wrong.

Got Questions or War Stories?

I love hearing about other people's spectacular failures and unexpected wins. Drop me a line if you've got a story to share or a question about any of these posts.

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