Projects That Actually Solve Problems (And Get Found)
I build things with AI as a creative partner and make sure people can actually find them. Turns out combining development and SEO isn't just useful—it's kind of a superpower.
Idea Bin
Ship messy, iterate fast.
Lab Note
AI is my favorite pair programmer.
Metric
+184% organic growth
Who's This Booplex Person Anyway?
Hey there! I'm a developer who believes in building things that actually make sense. You know those apps that make you think “finally, someone gets it”? That's what I'm going for.
I've spent the last couple of years in the SEO trenches, figuring out how to make Google (and now AI search) actually show people the good stuff. Combined with building things that work, it turns out this is a pretty powerful combo. When you can code AND know why nobody's finding your awesome project... well, that's when things get interesting.
Curiosity-Driven
Got a wild idea? Let's turn it into something real. I love taking those ‘what if we could...’ moments and building them into actual working prototypes.
Problem-First
I start with the headache, not the tech stack. What's actually bugging people? What would make their day better? Then we figure out how to build it.
Learning in Public
I document everything – the wins, the spectacular failures, and those 2am ‘why won't this work?!’ breakdowns. No Instagram-perfect coding journey here.
“Making complex stuff simple since... well, since I figured out how to do it myself.”
What I Actually Know
(From 10+ Years of Breaking Things)
Here's what a decade-plus of building, breaking, and fixing things has actually taught me. No theoretical frameworks, just hard-won experience from the trenches.
Full-Stack Problem Solver
From server setup to user acquisition, I've touched every part of the tech stack. 10+ years of breaking things in production taught me how all the pieces actually fit together.
Growth Through Reality
Over 10 years of SEO, social media, and marketing taught me what actually moves the needle. Spoiler: it's not the shiny tactics everyone talks about.
AI-Powered Everything
Why reinvent the wheel when you can teach machines to build better wheels? I've been experimenting with AI tools since before ChatGPT made it cool.
“Give me one app that solves a real problem over ten that just look pretty in your portfolio. Substance beats style every time – shocking, I know.”
Results That Speak
Not just theory—here's what actually happens when you build for discoverability.
Organic Traffic
Projects I've worked on typically see 3-5x organic traffic growth within 6 months
User Engagement
Focus on search intent leads to 40-60% higher time-on-page and lower bounce rates
Conversion Quality
Users who find projects through search convert 2-3x better than other channels